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Meet the Gods and Monsters of Japan in San’in, the Land of Love: Sightseeing, Food, and More in Tottori and Shimane

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San’in is a place where the gods of Japan gather, the footprints of history linger, yokai spirits make their homes, and true love is found. To experience the myths and legends of Japan, head to the San’in area!

Central San’in: A Trip Through the Realms of Gods, Humans, and Yokai

The region known as Central San'in spans multiple Japanese prefectures, and includes areas like Yonago, Daisen, and Sakaiminato in Tottori Prefecture, along with Yasugi, Matsue, and Izumo in Shimane Prefecture. Travelers flock to the central part of the San'in area thanks to a wealth of beautiful natural destinations, along with spiritual and historical spots linking the realms of Shinto gods, everyday people, and "yokai" (妖怪), or traditional Japanese mythological spirits or monsters. This is the region of the grand shrine Izumo Taisha, where the gods gather and bring human sweethearts together, and the region of historical and cultural treasures like the Yonago Castle Ruins, Matsue Castle, and Adachi Museum of Art. Plus, Central San'in is also where you'll find a world of yokai, thanks to the classic manga Gegege no Kitaro, living along Mizuki Shigeru Road. Traveling through San'in almost feels like you're following a path through the world of the living and realms of gods and monsters!



During the golden hour of sunrise, the waters off the coast of Saikaiminato and the sacred mountain of Daisen create a powerful atmosphere.

A Place of Gods’ Celestial Gatherings and Soul Mates

Izumo Taisha Shrine: Gods and True Love

Izumo Taisha Shrine, also called the Izumo Grand Shrine, is home to gods of matchmaking and prosperity, and this old shrine was established so long ago, it's described in the ancient calligraphy of Japan's oldest historical record. Every year, during the 10th month of Japan's ancient calendar (modern-day November), it's said that all the eight million gods of Japan gather together at Izumo Taisha, earning Izumo the nickname "Land of the Gods" and attracting plenty of human visitors as well. Thanks to the shrine's strong association with matchmaking, happy couples and those looking for love come from all over Japan (and beyond) to receive a little extra luck in the love department. On the imposing shrine grounds, the front shrine building (拝殿, haiden) with its enormous braided shimenawa rope (しめ縄) is so imposing it almost blocks the main sanctuary (本殿, honden) from view, hiding away its centuries of history. But the road from the main gate to the shrine hall is a rare downhill slope, making it a lovely place for a leisurely walk in a colorful kimono and a peek at all the shrine buildings.



Izumo Taisha Shrine (出雲大社)
195 Taishacho Kizukihigashi, Izumo, Shimane
Access: From Izumo-shi Station, take a bus to Seimon-mae (Izumo Taisha) bus stop.
Hours: 8:30 – 17:00
Official Website (jp)

Michikusa Cafe & Sweets: Izumo Zenzai for You and Your Sweetheart

As a shrine famous for matchmaking, it's no surprise that Izumo Taisha is surrounded by shops offering romantic souvenirs and snacks. Among those edibles, zenzai (ぜんざい) and warigo soba (割り子そば) are the standout options, and on this trip we tried the zenzai at a shop along the path leading to the shrine. The two toasty little mochi dumplings floating in this sweet soup of adzuki beans are a standard Izumo addition, symbolizing soul mates and destiny, but our choice of special matcha-flavored zenzai was more unusual! The addition of green tea went great with the red bean soup, and the mochi was crisp on the outside but wonderfully soft and elastic at the center.



If you've finished your zenzai and somehow find your sweet tooth unsatisfied, there's always Michikusa's heart-shaped monaka (最中) wafers, filled with colorful ice cream and other sugary treats. It's almost too cute to eat!



Michikusa (みちくさ)
859-3 Taishacho Kizukiminami, Izumo, Shimane
Hours: 10:00 – 18:00
Official Page (jp)

Haneya Kenjo Soba: Authentic Izumo Warigo Soba from the Edo Era

There are places to try Izumo's famous warigo soba near the shrine, but we went a little out of our way for the most authentic soba around. Haneya has been cooking up handmade soba noodles since the end of Japan's Edo period (1603-1868), carrying on a long-lived tradition of "kenjo soba" noodles (献上そば), literally "tribute" soba. Why kenjo soba? When Emperor Taisho visited Izumo just about a century ago, Haneya's soba was presented to him as a tribute! The emperor praised the flavor as "reflecting the aroma of the countryside," and gave permission for the noodles to be called tribute soba.

Standard warigo soba is available all around Izumo, though, and warigo (割子) refers to the stacked boxes used to serve the noodles. They recommend starting by pouring the dipping sauce (called "tsuyu", つゆ) and other toppings on the top level, then topping the next dish of noodles with whatever remains, like a delicious relay.



Haneya Kenjo Soba (献上そば羽根屋 本店)
549 Imaichicho, Izumo, Shimane
Hours: 11:00 – 15:00 / 17:00 – 19:30 (Or whenever they run out of soba for the day.)
Official Website (jp)

Hinomisaki: A Holy Land of the Setting Sun

In April 2017, Hinomisaki (sometimes called Cape Hino) was named an official Japan Heritage spot. Recognized as a place of contemplation for the people of Izumo, who regard the setting sun as particularly spiritually important, Izumo's Hinomisaki was named a "Sacred Place of Sundown" (日が沈む聖地出雲). It's no wonder travelers gather on this western edge of the Shimane peninsula to watch the sun sink into the sea each evening.



One of Hinomisaki's landmarks is the Hinomisaki Lighthouse, established in 1903, which is Asia's tallest stone lighthouse, at almost 44m (143ft) tall. For brand new couples, a moment holding hands and gazing at the sacred sunset from the lighthouse's observation deck is sure to bring luck to the new relationship.



Image Source: Izumo Kankou Association

Nearby is Hinomisaki Shrine, also known as "Hishizuminomiya" Shrine―loosely translated as the Sundown Shrine. That's because Hinomisaki Shrine is said to guard the setting sun and nighttime in Japan, whereas the Grand Shrine of Ise in Mie Prefecture guards Japan's daylight hours. In Hinomisaki, the gods hang around late into the night!



Izumo Hinomisaki Lighthouse (出雲日御碕灯台)
1478 Taishacho Hinomisaki, Izumo, Shimane
Access: From Izumo Shrine, take a bus to Uryuwakare bus stop.
Hours: 9:00 – 16:30 (March to September weekend and holiday hours ~17:00)

Hinomisaki Shrine (日御碕神社)
455 Taishacho Hinomisaki, Izumo, Shimane

Beauty, History, and Art in the World of People

Matsue Castle: Ruling Over the Land of Love

Matsue Castle is one of just 12 original castles throughout Japan that have been preserved through the centuries. Many of Japan's most famous castles have been destroyed and rebuilt many times over, and frequently the buildings are actually quite new constructions. Matsue Castle, alongside famous fortresses like Hikone Castle and Himeji Castle, are national treasures, even among the very few castle towers that have been beautifully preserved from the Edo period or earlier (Japan's golden age of castles).

Matsue Castle's domain is famous for matchmaking gods (the ones in Izumo), and this national treasure just happens to be famous for the many little unexpected hearts found hidden around the castle. How many hearts will you find on these ancient castle grounds?



The splendid stone walls of Matsue Castle. Among the many stones left standing since Japan's Sengoku period (1467-1615), there's one heart-shaped stone hiding in the crowd! Can you find it while you make your way to the castle entrance? It's one thing to read about the castle's many hearts on the internet, but finding them yourself is sure to give you some extra good luck.



There are hearts lurking throughout the structure of the castle tower. This time we even spotted a heart in the grain of the wood! It's a little dark inside the castle, and it might be hard to spot this heart without a hint, so here are some directions for finding it: Enter via the basement floor of the castle, climb two flights of stairs, and look for a statue of Matsudaira Naomasa, the first feudal lord of the Matsudaira clan, heading into battle for the first time. On the opposite side of a wooden column diagonal to the statue, you'll find the heart! If you still can't find it, though, don't worry. At the castle entrance tourist center, and again at the castle tower reception, you can always grab a pamphlet with a rough map showing heart locations.



Matsue Castle (松江城)
1-5 Tonomachi, Matsue, Shimane
Access: From Matsue Station, take a bus to Kencho-mae bus stop.
Castle Tower Hours:
  Apr – Sept 8:30 – 18:30 (Entry by 18:00)
  Oct – Mar 8:30 -17:00 (Entry by 16:30)
Castle Grounds Hours:
  Apr – Sept 7:00 – 19:30
  Oct – Mar 8:30 – 17:00
Official Website (jp)

Yuushien Garden: Illuminated Gardens, Nighttime Autumn Colors, and Floating Peonies

Yuushien Garden is spread out over a grand 40,000m² (430556ft²) around a garden pond, with areas inspired by Izumo's many landscapes. In spring the floating peonies draw crowds, and in fall the colorful leaves are especially popular at night, but during our visit, we got to see their exquisite illumination event "Garden of Light" (光の庭園).



Looking at the breathtaking harmony of lights and projection mapping, adding to a garden already famous for nighttime views, we could see for ourselves the product of much careful planning between garden staff and designers, and plenty of trial and error.



Visitors can even sip tea or dine at the garden cafe while gazing at a Japanese-style light display, looking out the cafe's many windows to view the garden painted with light―an experience worth the ticket price on its own.

During the fall and winter illumination event period, they also bump up the ease of access, with a free shuttle bus going between Matsue Station and Yuushien Garden.



Yuushien Garden (由志園)
1260-2 Yatsukacho Hanyu, Matsue, Shimane
Access: Shuttle bus from Matsue Station (25 min) or Sakaiminato Station (16 min).
Hours: 9:00 – 17:00 (Find details on extended fall/winter hours here.)
Official Website (en)

Minami Garden Teahouse: Photoshoot-Ready Sea Bream Rice

When it comes to local specialties in Matsue, you won't go wrong with "tai-meshi" (鯛めし), literally rice with sea bream. And in an ancient town like this one, we recommend visiting a restaurant with its own long history. Minami Garden Teahouse, run by a long-established local ryokan inn, is a wonderful place to enjoy a taste of local sea bream while admiring a small traditional Japanese garden out the window―you can stroll around the garden after your meal, too.



For most Japanese diners, the phrase "taimeshi" brings to mind images of rice cooked with small bits of fish. But the sea bream rice at Minami is eaten like the Japanese dish "ochazuke," and diners place their fish and other toppings on the rice before adding a healthy pour of a simple broth. Seasoned minced sea bream, chopped egg white and smoothed yolk, wasabi, grated daikon radish, green onions, and nori seaweed all come together with a dashi broth on top of the rice. The secret that really completes the dish is the broth, a secret recipe utilizing top-quality bonito flake stock and local Matsue soy sauce. With all the little plates arranged carefully on the tray, it almost looks like a selection of traditional sweets, and pictures from the restaurant are popular on social media.



Minami Garden Teahouse (庭園茶寮 みな美)
14 Suetsuhuhonmachi, Matsue, Shimane
Access: From Matsue Station, take a bus to Ohashikitazume bus stop.
Hours: 
  Weekdays: 11:30 – 15:00
  Weekends/Holidays: 11:30 – 15:00 / 17:30 – 21:00
Official Website (jp)

Tamatsukuri Onsen: Springs for the Gods, Springs for Beauties, and One Enormous Outdoor Mixed Bath

Since the Nara period (710 – 794), this onsen has been known as a hot spring of the gods, and when a feudal lord from the Matsudaira clan arrived during the Edo period to convalesce, the onsen was given the name "Yunosuke" (湯之介) and management was established. The onsen's common name, Tamatsukuri (玉造), is a little unusual, and literally means "precious stone making." It actually comes from the region's history of mining and crafting with stone agate from nearby Mt. Kasenzan. It's even said that the famous jewel "Yasakani no Magatama" (八尺瓊勾玉), a part of the Imperial Regalia of Japan (one of the Three Sacred Treasures), was made at Tamatsukuri Onsen.



The onsen is also famous as a "bijin no yu" (美人の湯), said to make you beautiful, and the area is home to Japan's largest mixed outdoor bath. The "Ryugu no Yu" (龍宮の湯) open-air garden bath has become extremely popular over the past century, and it's been recognized as Japan's largest outdoor mixed bath for the past ten years. If the idea of a mixed bath makes you nervous, don't worry, they provide bathing-wear to put on while you soak! (For lodging guests only.)



Chorakuen Ryokan & Onsen (湯之助の宿 長楽園)
323 Tamayucho Tamatsukuri, Matsue, Shimane
Access: From Tamatsukuri Onsen Station, take the Chorakuen shuttle bus.
Official Website (jp)

Adachi Museum of Art: A Garden in Harmony with the Mountains

We've already introduced you to Yuushien Garden and a garden teahouse, but there's still more gardens to come! Why more? Well, if you're looking to stroll through a beautiful Japanese garden, this one is a must-see. Not only is it an internationally famous traditional rock garden (called 枯山水庭, "The Dry Landscape Garden"), but with the gorgeous mountains forming a backdrop, the view goes on and on. For 18 years in a row, the garden at the Adachi Museum of Art has consistently been ranked the most beautiful garden in Japan in publications like the American "Sukiya Living Magazine: The Journal of Japanese Gardening," and over 600,000 people visit each year to admire the facilities.



Successful early-20th century businessman Zenko Adachi established the Adachi Museum of Art before his death to show gratitude to his hometown. While the museum exhibits focus largely on Japanese "Nihonga" paintings, especially by artist Yokoyama Taikan, the garden is also a key feature. Zenko Adachi constructed the Japanese garden with the hope that visitors, after experiencing the natural beauty of the four seasons on their way into the building, would be able to more deeply understand the beauty of the paintings as well.



Believing that the garden was another work of art in its own right, Adachi gave the museum a unique setup, adding ways to enjoy views of the garden among the paintings as the seasons turn. Windows open up onto specific views of the outdoors and are given names like "Natural Framed Picture" ("生の額絵"), making it a museum where visitors can take in new "famous pieces" as the weather shifts and seasons change.



Adachi Museum of Art (足立美術館)
320 Furukawacho, Yasugi, Shimane 
Hours:
  Apr – Sep 9:00 – 17:30
  Oct – Mar 9:00 – 17:00
Access: From Yasugi Station, take a free shuttle bus.
Official Website (en)

Yonago Castle Ruins: Stone Walls Steeped with History, and a Panorama of the City and the Sea

Ten years after Sengoku-era military commander Kikkawa Hiroie constructed a four-story watchtower in the year 1591, Nakamura Kazutada arrived in 1601 from the old province of Suruga to rule over the province of Hoki (present-day western Tottori) from his new seat in Yonago, erecting a five-story castle tower: the famous Yonago Castle of San'in. Now, only the stone walls of the castle remain, but those impressive stone structures and the spectacular view make for an atmosphere perfect for a great snapshot or two.



Spend 20 minutes climbing the mountain paths and stone steps, and you'll find yourself at the top of a 90m (~300ft) rise, with a look out at Yonago's urban streets and the ocean beyond in the north, the cobalt blue lake of Nakaumi to the west, and an unblemished view of Mt. Daisen in the east. A perfect panorama with nothing in the way!



Yonago Castle Ruins (米子城跡)
Kumecho, Yonago, Tottori 
Access: From Yonago station, take the Yonago Loop Bus to Minatoyama Koen bus stop, or walk 15 minutes.
Official Website (jp)

Tottori Hanakairo Flower Park: Mt. Daisen and Oceans of Flowers at One of Japan’s Largest Flower Parks

When traveling to Japan, there's one traditional activity that shouldn't be missed, and that's hanami (花見)ーflower viewing! Tottori Hanakairo Flower Park, one of the biggest in Japan, gives visitors a chance to admire new flowers each season, and the garden lights up the night each summer and winter with light display events, all surrounded by the beautiful mountain scenery of Mt. Daisen.



Tottori Hanakairo Flower Park (とっとり花回廊)
110 Tsuruda, Nambu, Saihaku District, Tottori
Hours:
  Apri – Nov 9:00 – 17:00 (Closed Tuesdays in July & August)
  Dec – Jan 13:00 – 21:00 (Closed Tuesdays)
  Feb – March 9:00 – 16:30 (Closed Tuesdays)
Official Website (en)

Welcome to the World of Japanese Yokai: Monsters, Spirits, and Legends!

Mizuki Shigeru Road: Enjoy Kitaro’s Street, Sunup or Sundown

The street stretching between Sakaiminato Station and the Mizuki Shigeru Museum is called "Mizuki Shigeru Road," named after the famed classic manga author Shigeru Mizuki, and the sidewalk is dotted with 177 bronze statues of yokai characters from his popular manga Gegege no Kitaro. Along the 800 meter stretch you'll also find a number of unique destinations, like a yokai shrine, a kappa well, streetlights modeled after the character Medama-Oyaji, and shops overflowing with Kitaro merchandise. It's a mysterious little street, but your camera shutter won't stop clicking!



©Mizuki Productions

The yokai shrine isn't actually a real Shinto shrine, but in front you can watch a huge stone eyeball swivel creepily as you wash your hands, instead of the standard fountains of a normal shrine, and they offer special omikuji fortunes… better preparing you to enter the world of monsters and spirits, perhaps.



©Mizuki Productions

For souvenirs, we recommend Yoka Medama-Oyaji. You might need a little extra courage to take the first bite out of these manju cakes, since they’re shaped just like Kitaro’s father Medama-Oyaji, a slightly terrifying eyeball man! But these traditional sweets are actually made by a wagashi (和菓子, Japanese sweets) specialty shop that’s quite famous in San’in, so they’re pleasantly sweet, and would go great with a cup of green tea. 



©Mizuki Productions

Nighttime in yokai land. In Gegege no Kitaro, they like to sing a song that goes “at night we have a field day in the graveyard,” and Mizuki Shigeru Road changes accordingly every night. When the sun sets the yokai party begins on this eerie path, as light displays illuminate the night and projection mapping brings the monsters to life. The road might be fun during the day, but sundown brings it to a whole new level!



©Mizuki Productions

Mizuki Shigeru Road (水木しげるロード)
Taishomachi/Matsugaecho/Honmachi Area, Sakaiminato, Tottori
Access: Directly in front of Sakaiminato Station
Official Website (en)

Tairyo Fish Market Nakaura: Sample Gourmet Snow Crab, and See More Kitaro

On the San’in area to-do list, there’s one thing that is an absolute must: trying a taste of the local snow crab, a species known in Japanese as “matsuba” crab (松葉ガニ). At Tairyo Fish Market Nakaura, where a huge Kitaro statue stands guard out front, they say that you’ll find just about any of the seafood delicacies caught in the Sea of Japan, and the fishmongers offer up rows of dried seafood, fresh fish, and of course snow crab. 



©Mizuki Productions

You don’t need your own kitchen to try the wares, though; there’s a restaurant right in the fish market for enjoying a taste of local seafood. We eagerly awaited our meal of matsuba crab at the restaurant Yumigahama, where they recommended we order their specialty “kanitoro-don” (カニトロ丼) a rice bowl topped with juicy crab, nori seaweed, wasabi, raw egg, and a splash of soy sauce. When mixed all together, each bite brought out the sweetness of the crab and its rich aroma. If you’re not quite hungry enough for a full meal, but you’d still like to try a taste of matsuba crab, the crab shumai dumplings are a good choice too!



Tairyo Fish Market Nakaura (大漁市場なかうら)
209 Takenouchidanchi, Sakaiminato, Tottori
Access: From Sakaiminato Station, take a bus to Mihochoiriguchi bus stop.
Hours: 8:15 – 16:30
Official Website (jp)

Yumigahama (御食事処 弓ヶ浜)
Hours: 11:00 – 15:30

Which World Will You Dive into First?

The power of the gods, the history and beauty of humans, and the mysterious fun of yokaiーone of the best things about central San’in is getting to enjoy it all! Feeling a little empowered by the strength of the Shinto gods, we toured the tasteful art and tasty recipes of the San'in locals, and let the monsters hidden away in our imagination come out to play! We truly traveled our way through the many realmsーwhere will your journey begin?



©Mizuki Productions

Find more on the central San'in area at The Heart of the San'in Region.

*Business hours and holidays may have changed since the time of publication. Please check these details before heading to your destination.

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NAME:Central San'in Area

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Japanese appliance & electronics shopping with our KOJIMA x BicCamera coupon! 用JAPANKURU的KOJIMA x BicCamera優惠券買這些正好❤️ 코지마 x 빅 카메라 쿠폰으로 일본 가전 제품 쇼핑하기 #pr #japankuru #japanshopping #kojima #biccamera #japaneseskincare #yaman #dji #osmopocket3 #skincaredevice #日本購物 #美容儀 #相機 #雅萌 #日本家電 #일본여행 #면세 #여행꿀팁 #일본쇼핑리스트 #쿠폰 #일본쇼핑 #일본브랜드 #할인 #코지마 #빅카메라 #japankurucoupon

Odaiba's DiverCity Tokyo Plaza is home to the famous real-size 20m-tall Unicorn Gundam, and the popular shopping center has even more Gundam on the inside! Check out the Gundam Base Tokyo on the 7th floor for shelves upon shelves of Gunpla, and the Gundam Base Tokyo Annex on the 2nd floor for cool anime merchandise. Both shops have tons of limited-edition items!
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Odaiba's DiverCity Tokyo Plaza is home to the famous real-size 20m-tall Unicorn Gundam, and the popular shopping center has even more Gundam on the inside! Check out the Gundam Base Tokyo on the 7th floor for shelves upon shelves of Gunpla, and the Gundam Base Tokyo Annex on the 2nd floor for cool anime merchandise. Both shops have tons of limited-edition items! #pr #odaiba #tokyo #tokyotrip #japantrip #japantravel #PR #divercity #divercitytokyoplaza #tokyoshopping #gundam #unicorngundam #gundambasetokyo #anime #otaku #gunpla #japankuru #오다이바 #다이바시티도쿄 #오다이바건담 #건담 #일본건담 #건프라 #건담베이스도쿄

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MAP OF JAPAN

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    • HOKKAIDO

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      Hokkaido (北海道) is the northernmost of the four main islands that make up Japan. The area is famous for Sapporo Beer, plus brewing and distilling in general, along with fantastic snow festivals and breathtaking national parks. Foodies should look for Hokkaido's famous potatoes, cantaloupe, dairy products, soup curry, and miso ramen!

    • Niki, in south-west Hokkaido, is about 30 minutes from Otaru. The small town is rich with natural resources, fresh water, and clean air, making it a thriving center for fruit farms. Cherries, tomatoes, and grapes are all cultivated in the area, and thanks to a growing local wine industry, it's quickly becoming a food and wine hotspot. Together with the neighboring town of Yoichi, it's a noted area for wine tourism.

    • Niseko is about two hours from New Chitose Airport, in the western part of Hokkaido. It's one of Japan's most noted winter resort areas, and a frequent destination for international visitors. That's all because of the super high-quality powder snow, which wins the hearts of beginners and experts alike, bringing them back for repeat visits. That's not all, though, it's also a great place to enjoy Hokkaido's culinary scene and some beautiful onsen (hot springs).

    • Otaru is in western Hokkaido, about 30 minutes from Sapporo Station. The city thrived around its busy harbor in the 19th and 20th centuries thanks to active trade and fishing, and the buildings remaining from that period are still popular attractions, centered around Otaru Canal. With its history as a center of fishing, it's no surprise that the area's fresh sushi is a must-try. Otaru has over 100 sushi shops, quite a few of which are lined up on Sushiya Dori (Sushi Street).

    • SAPPORO

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      Sapporo, in the south-western part of Hokkaido, is the prefecture's political and economic capital. The local New Chitose Airport see arrivals from major cities like Tokyo and Osaka, alongside international flights. Every February, the Sapporo Snow Festival is held in Odori Park―one of the biggest events in Hokkaido. It's also a hotspot for great food, known as a culinary treasure chest, and Sapporo is a destination for ramen, grilled mutton, soup curry, and of course Hokkaido's beloved seafood.

    • Consisting of six prefectures, the Tohoku Region (東北地方) is up in the northeastern part of Japan's main island. It's the source of plenty of the nation's agriculture (which means great food), and packed with beautiful scenery. Explore the region's stunning mountains, lakes, and hot springs!

    • Akita Prefecture is on the Sea of Japan, in the northern reaches of Japan's northern Tohoku region. Akita has more officially registered important intangible culture assets than anywhere else in Japan, and to this day visitors can experience traditional culture throughout the prefecture, from the Oga Peninsula's Namahage (registered with UNESCO as a part of Japan's intangible cultural heritage), to the Tohoku top 3 Kanto Festival. Mysterious little spots like the Oyu Stone Circle Site and Ryu no Atama (Dragon's Head) are also worth a visit!

    • FUKUSHIMA

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      Fukushima Prefecture sits at the southern tip of Japan's northern Tohoku region, and is divided into three parts with their own different charms: the Coastal Area (Hama-dori), the Central Area (Naka-dori), and the Aizu Area. There's Aizu-Wakamatsu with its Edo-era history and medieval castles, Oze National Park, Kitakata ramen, and Bandai Ski Resort (with its famous powder snow). Fukushima is a beautiful place to enjoy the vivid colors and sightseeing of Japan's beloved four seasons.

    • YAMAGATA

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      Yamagata Prefecture is up against the Sea of Japan, in the southern part of the Tohoku region, and it's especially popular in winter, when travelers soak in the onsen (hot springs) and ski down snowy slopes. International skiiers are especially fond of Zao Onsen Ski Resort and Gassan Ski Resort, and in recent years visitors have been drawn to the area to see the mystical sight of local frost-covered trees. Some destinations are popular regardless of the season, like Risshakuji Temple, AKA Yamadera, Ginzan Onsen's nostalgic old-fashioned streets, and Zao's Okama Lake, all great for taking pictures. Yamagata is also the place to try Yonezawa beef, one of the top 3 varieties of wagyu beef.

    • Japan's most densely populated area, the Kanto Region (関東地方) includes 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa, which means it also contains the Tokyo Metropolitan Area. In modern-day Japan, Kanto is the cultural, political, and economic heartland of the country, and each prefecture offers something a little different from its neighbors.

    • Gunma Prefecture is easily accessible from Tokyo, and in addition to the area's popular natural attractions like Oze Marshland and Fukiware Falls, Gunma also has a number of popular hot springs (Kusatsu, Ikaho, Minakami, Shima)―it's even called an Onsen Kingdom. The prefecture is popular with history buffs and train lovers, thanks to spots like world heritage site Tomioka Silk Mill, the historic Megane-bashi Bridge, and the Watarase Keikoku Sightseeing Railway.

    • TOCHIGI

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      Tochigi Prefecture's capital is Utsunomiya, known for famous gyoza, and just an hour from Tokyo. The prefecture is full of nature-related sightseeing opportunities year-round, from the blooming of spring flowers to color fall foliage. Tochigi also has plenty of extremely well-known sightseeing destinations, like World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Ashikaga Flower Park―famous for expansive wisteria trellises. In recent years the mountain resort town of Nasu has also become a popular excursion, thanks in part to the local imperial villa. Tochigi is a beautiful place to enjoy the world around you.

    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.

    • NIIGATA

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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.

    • SHIZUOKA

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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.

    • CHUGOKU

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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.

    • HIROSHIMA

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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.

    • SHIKOKU

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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!

    • FUKUOKA

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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.

    • KAGOSHIMA

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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.

    • OKINAWA

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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.

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