When’s the last time you cried at promotional material? Thanks to this Japanese company’s commercials, it might be today.
Japan is known for some pretty unique advertising, including internationally viral commercial hits featuring dancers-turned-tuna and candy-loving long, long men. The gimmicks are unique and wide-ranging, often getting people to pay attention to the products through the use of over-the-top humor. Japanese miso producer Marukome, however, has gone a different route over the past few years. If you ever cry at heartwarming movie scenes, Marukome's commercials are likely to pull at your heartstrings.
Posted on the Marukome Youtube channel (and in part on the Marukome USA Facebook page with English subtitles), these 90-second spots are focused on Marukome's Ryotei no Aji (料亭の味, restaurant flavor) series of miso products. The short videos show scenes of the various miso products bringing loved ones together. An elderly husband showing his love for his wife by cooking (very miso-forward) meals, a cup of miso soup reuniting an estranged father with his daughter and her new husband, instant miso soup acting as a comforting reminder of home for a young man living on his own and missing his mother.
Each of the stories is unique, but they all feel totally relatable, and the background of Japanese culture is strongly reflected throughout (and not just because there's a lot of miso soup). The short glimpses of the believable characters, along with high-quality animation including really delicious-looking animated food, make each video feel like an episode out of a slice of life anime. The charm of the heartwarming narratives makes it hard to hold back tears if you're a bit of a crybaby. All from commercials just a minute and a half long.
定期的にこれ観て泣いてます😭
マルコメ 料亭の味 カップみそ汁 夜食篇 90秒 https://t.co/nwYIl5ZeDP @YouTubeより
— みかぢる🐕 (@1096_p) May 14, 2020
Despite the first of this animated commercial series coming out six whole years ago, all eight videos still occasionally make their rounds on Japanese social media, reminding the general public that they are powerless against the emotional force of miso soup commercials. Twitter user @1096_p ("Mikajiru") shares this five-year-old Marukome commercial, commenting "every once in a while I watch this and cry. 😭 "
Bravo, Marukome. Perhaps it's just the tears draining me of water and sodium, but now I'm craving miso soup.
Details
NAME:Marukome Official Youtube
Half a lifetime ago I came to Japan for a semester abroad... and I never left. I guess I really like the place! I spent my first few years in Japan living in the middle of nowhere, so I'd love to hear your Tokyo recommendations via Japan's social media accounts!
COMMENT
FEATURED MEDIA
VIEW MORETokyo Shopping Spot Recommendation: New Balance Kichijoji #newbalance #newbalancekichijoji #newbalancejapan #japanesesneakerheads #shoppinginjapan #japantrip #도쿄여행 #도쿄쇼핑 #뉴발란스 #일본한정 #일본패션 #日本購物 #日本買衣服 #NB #日本時尚 #東京購物 #รองเท้าnewbalance #นิวบาลานซ์ #รองเท้าผ้าใบ #ช้อปปิ้ง #คิจิโจจิ #japankuru
See Kyoto Clearly With Your New Glasses #japankuru #kyoto #jins #교토여행 #진즈 #京都 #교토수족관 #가모가와 #kamogawa #kyotoaquarium
The First Japanese Converse Flagship: CONVERSE STORE HARAJUKU #japankkuru #conversejp_pr #conversejapan #harajuku #tokyotrip #converse #tokyoshopping #匡威 #帆布鞋 #東京購物 #原宿 #日本時尚 #일본쇼핑 #일본컨버스 #일본한정 #하라주쿠 #일본패션 #일본스트릿 #รองเท้าconverse #รองเท้าผ้าใบ #ช้อปปิ้ง #ฮาราจูกุ #คอนเวิร์ส
Japanese Makeup Shopping • A Trip to Kamakura & Enoshima With Canmake’s Cool-Toned Summer Makeup #pr #canmake #enoshima #enoden #에노시마 #캔메이크 #japanesemakeup #japanesecosmetics
⚔️The Robot Restaurant is gone, but the Samurai Restaurant is here to take its place. Check it out, and don't forget your coupon! 🍣신주쿠의 명소 로봇 레스토랑이 사무라이 레스토랑으로 부활! 절찬 쿠폰 발급중 💃18歲以上才能入場的歌舞秀,和你想的不一樣!拿好優惠券去看看~ #tokyo #shinjuku #samurairestaurant #robotrestaurant #tokyotrip #도쿄여행 #신주쿠 #사무라이레스토랑 #이색체험 #할인이벤트 #歌舞伎町 #東京景點 #武士餐廳 #日本表演 #日本文化體驗 #japankuru #japantrip #japantravel #japanlovers #japan_of_insta
Japanese appliance & electronics shopping with our KOJIMA x BicCamera coupon! 用JAPANKURU的KOJIMA x BicCamera優惠券買這些正好❤️ 코지마 x 빅 카메라 쿠폰으로 일본 가전 제품 쇼핑하기 #pr #japankuru #japanshopping #kojima #biccamera #japaneseskincare #yaman #dji #osmopocket3 #skincaredevice #日本購物 #美容儀 #相機 #雅萌 #日本家電 #일본여행 #면세 #여행꿀팁 #일본쇼핑리스트 #쿠폰 #일본쇼핑 #일본브랜드 #할인 #코지마 #빅카메라 #japankurucoupon
Odaiba's DiverCity Tokyo Plaza is home to the famous real-size 20m-tall Unicorn Gundam, and the popular shopping center has even more Gundam on the inside! Check out the Gundam Base Tokyo on the 7th floor for shelves upon shelves of Gunpla, and the Gundam Base Tokyo Annex on the 2nd floor for cool anime merchandise. Both shops have tons of limited-edition items! #pr #odaiba #tokyo #tokyotrip #japantrip #japantravel #PR #divercity #divercitytokyoplaza #tokyoshopping #gundam #unicorngundam #gundambasetokyo #anime #otaku #gunpla #japankuru #오다이바 #다이바시티도쿄 #오다이바건담 #건담 #일본건담 #건프라 #건담베이스도쿄