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Japanese Drugstore Shopping List: 3 Japanese Daily Personal Care Items to Make Modern Life a Little Better

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Aching shoulders, tired eyes, digestive problems, and stiff joints are so common these days they almost feel like symptoms of the modern world, where so many of us spend hours each day sitting at a desk and staring at a screen. But the Japanese pharmaceutical company KOWA offers a variety of practical daily self care essentials that can make a world of difference, and we've chosen three of our favorites.

Practical Japanese Self-Care Products for Modern Living

Whether you work with your hands or you spend your days at a desk, modern life comes with a collection of ailments, from the eye strain that comes from staring at a screen to the digestive problems that often result from sitting in one place all day. Fortunately, Japanese drugstores are full of innovative products made to soothe all your aches and pains, including many brands and unique products still found only in Japan. One major Japanese pharmaceutical company with a focus on combatting everyday issues to improve daily life is KOWA, which has made a name for itself even outside of Japan thanks to their popular gastrointestinal medicine CABAGIN KOWA α , which can help with bloating, stomach pain, and nausea. Intrigued by the unusual ingredients found in CABAGIN KOWA α, here at Japankuru we found ourselves curious about the rest of their lineup too. If you (or your loved ones) suffer from eye fatigue, stomach discomfort, or even knee joint pain, you might want to add these three practical personal care products from KOWA to your Japanese drugstore shopping list!

Find Relief for Chronic Eye Fatigue

Q&P KOWA i PLUS
(Recommended for: eye strain, muscle pain, stiff shoulders. )

It’s hard to avoid screen time these days, and after spending hours every day staring at our phones and computers, many of us suffer from dry and tired eyes. To alleviate these symptoms, people often rely on over-the-counter eye drops, especially “cooling drops” that contain a refreshingly minty dose of menthol. But the truth is, while menthol can provide immediate relief, the ingredient sometimes irritates sensitive eyes even more.

For a more long-term solution without the side effects, prescription eye drops from the doctor are an option, but we think the more convenient choice would be to try out Q&P KOWA i PLUS, which is taken orally instead of being applied directly to the eyes.

Q&P KOWA i PLUS uses seven active ingredients to help your eyes feel their best, and give you a full-body refresh too. Hepronicate expands peripheral blood vessels to improve circulation. Magnesium/potassium L-aspartate and benfotiamine (vitamin B-1/thiamin) help to relieve physical fatigue, like eye strain. Oxoamidine powder promotes the absorption of vitamins and even helps with blood circulation. The last three, cyanocobalamin, gamma oryzanol, and tocopherol calcium succinate, work together to facilitate the function of muscles and nerves. Together, these seven active ingredients help to relieve eye strain by tackling the problem at its source, improving the blood flow your muscles and organs really need. The tablets are not only effective on dry, tired eyes, but they also help to relieve stiff backs, from necks and shoulders all the way down to the lower back. Tackle all the discomfort of the modern eye, dry and tired from staring at screens all day, and find relief in just one simple step! If eye drops from the drugstore just won’t cut it, or if you’re interested in trying a different kind of eye care product, you might want to give the pills of Q&P KOWA i PLUS a try.

Dosage:
Adults (15 years+): Take 2-3 tablets once a day. (Can be taken any time of day, regardless of meal times.)
*Not suitable for those under 15.
Product Details (en)

Use the Power of Japanese Natto for Good Gut Health

THE GUARD KOWA INTESTINAL REGULATION TABLETS α3+

As hard as we all might try, sometimes it’s a challenge to maintain the kind of regular diet and excercise needed for good gut health, especially as we age. If you’re feeling stuck with symptoms like bloating, constipation, or indigestion, then you might want to try “THE GUARD KOWA INTESTINAL REGULATION TABLETS α3+” for daily gut care.

These days we know that maintaining your microbiome is key to a healthy digestive system, which is why eating foods like yogurt and even natto (Japanese fermented soybeans) for the natto, lactic acid, and Bifidus bacteria (or even taking individual supplements) is all the rage. If you want a convenient over-the-counter solution, however, we recommend this option from KOWA.

THE GUARD KOWA INTESTINAL REGULATION TABLETS α3+ actually contain three types of probiotics, combining the beneficial bacteria from natto with the lactobacillus and bifidobacteria from yogurt, and incorporating it all into one convenient pill. These probiotics make it hard for harmful bacteria to reproduce inside the gut by fermenting sugars and turning them into acetic and lactic acid, and these pills maximize effectiveness by giving the beneficial bacteria a chance to reach your intestines alive. THE GUARD KOWA INTESTINAL REGULATION TABLETS α3+ give your weak stomach the boost it needs and help relieve uncomfortable gassiness too, making them an ideal everyday tool for improving your gut health.

Whether you’re a desk-bound office worker spending a little too long stuck in your office chair every day, or a student in need of digestive support even when your diet isn’t at its most nutritious, this daily gut health product is good for anyone whose digestive tract could use a boost. If you have loved ones who could use a little help with their gut health, it could even make a thoughtful gift from your trip to Japan!

Dosage: Take three times a day.
Adults (15 years+): 3 tablets per dose
Ages 8-14: 2 tablets per dose
Ages 5-7: 1 tablet per dose
*Not suitable for those under 5.
Product Details (en)

Japanese Joint Care For Better Stability and Mobility

VANTELIN KOWA KNEE SUPPORT

When your knees are giving you trouble, just follow the lead of some of Japan’s most famous athletes, and rely on the dependable support of the VANTELIN KOWA KNEE SUPPORT. KOWA’s patented U-shaped taping technology (Patent No. 5165123) is designed to form a unique structure that cradles your knee down to the kneecap, providing ample support for everyday mobility, and the slitknit construction with breathable mesh makes it comfortable to move around in without feeling overly stuffy and restricted. If taping up your knee doesn’t give you the stability you need, or if you want something a little more convenient for more active days, this knee support is a great everydear joint care option for people of all ages.

The VANTELIN KOWA KNEE SUPPORT is available in black, pearl beige, silver grey, and light pink, with sizes ranging from small to extra-large, so you can easily find the perfect fit. There are even knee supports specially constructed for extra warmth or for breathability, along with a VANTELIN KOWA BACK SUPPORT, providing a whole lineup of support products to give you stability where you need it most.

Usage Instructions: Holding the V-mark to the front, insert your leg, and adjust the U-shaped ankle support for maximum comfort.

Sizes:
Small: 31cm-34cm
Medium: 34cm-37cm
Large: 37cm-40cm
Extra-large: 40cm-43cm
*Around the knee.
Product Details (en)

Clever and Efficient Health Solutions From Japan

When life gets busy, it’s easy to let personal care fall by the wayside, neglecting health in favor of convenience. But health management doesn’t always have to be complicated! Instead of trying to keep to exhausting routines, address your tired eyes, uncomfortable stomach, and achy joints by giving these three products from KOWA a try. With the Japanese yen so weak these days, it’s a great time to go shopping in Japan, so get ready for your next trip with these Japanese drugstore recommendations!

Check out more of our favorite Japanese drugstore recommendations here!

For more info and updates from Japan, check Japankuru for new articles, and don’t forget to follow us on X (Twitter), Instagram, and Facebook!

Follow us @Japankuru on Facebook, Instagram, and Twitter!

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See Kyoto Clearly With Your New Glasses
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    • HOKKAIDO

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      Hokkaido (北海道) is the northernmost of the four main islands that make up Japan. The area is famous for Sapporo Beer, plus brewing and distilling in general, along with fantastic snow festivals and breathtaking national parks. Foodies should look for Hokkaido's famous potatoes, cantaloupe, dairy products, soup curry, and miso ramen!

    • Niki, in south-west Hokkaido, is about 30 minutes from Otaru. The small town is rich with natural resources, fresh water, and clean air, making it a thriving center for fruit farms. Cherries, tomatoes, and grapes are all cultivated in the area, and thanks to a growing local wine industry, it's quickly becoming a food and wine hotspot. Together with the neighboring town of Yoichi, it's a noted area for wine tourism.

    • Niseko is about two hours from New Chitose Airport, in the western part of Hokkaido. It's one of Japan's most noted winter resort areas, and a frequent destination for international visitors. That's all because of the super high-quality powder snow, which wins the hearts of beginners and experts alike, bringing them back for repeat visits. That's not all, though, it's also a great place to enjoy Hokkaido's culinary scene and some beautiful onsen (hot springs).

    • Otaru is in western Hokkaido, about 30 minutes from Sapporo Station. The city thrived around its busy harbor in the 19th and 20th centuries thanks to active trade and fishing, and the buildings remaining from that period are still popular attractions, centered around Otaru Canal. With its history as a center of fishing, it's no surprise that the area's fresh sushi is a must-try. Otaru has over 100 sushi shops, quite a few of which are lined up on Sushiya Dori (Sushi Street).

    • SAPPORO

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      Sapporo, in the south-western part of Hokkaido, is the prefecture's political and economic capital. The local New Chitose Airport see arrivals from major cities like Tokyo and Osaka, alongside international flights. Every February, the Sapporo Snow Festival is held in Odori Park―one of the biggest events in Hokkaido. It's also a hotspot for great food, known as a culinary treasure chest, and Sapporo is a destination for ramen, grilled mutton, soup curry, and of course Hokkaido's beloved seafood.

    • Consisting of six prefectures, the Tohoku Region (東北地方) is up in the northeastern part of Japan's main island. It's the source of plenty of the nation's agriculture (which means great food), and packed with beautiful scenery. Explore the region's stunning mountains, lakes, and hot springs!

    • Akita Prefecture is on the Sea of Japan, in the northern reaches of Japan's northern Tohoku region. Akita has more officially registered important intangible culture assets than anywhere else in Japan, and to this day visitors can experience traditional culture throughout the prefecture, from the Oga Peninsula's Namahage (registered with UNESCO as a part of Japan's intangible cultural heritage), to the Tohoku top 3 Kanto Festival. Mysterious little spots like the Oyu Stone Circle Site and Ryu no Atama (Dragon's Head) are also worth a visit!

    • FUKUSHIMA

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      Fukushima Prefecture sits at the southern tip of Japan's northern Tohoku region, and is divided into three parts with their own different charms: the Coastal Area (Hama-dori), the Central Area (Naka-dori), and the Aizu Area. There's Aizu-Wakamatsu with its Edo-era history and medieval castles, Oze National Park, Kitakata ramen, and Bandai Ski Resort (with its famous powder snow). Fukushima is a beautiful place to enjoy the vivid colors and sightseeing of Japan's beloved four seasons.

    • YAMAGATA

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      Yamagata Prefecture is up against the Sea of Japan, in the southern part of the Tohoku region, and it's especially popular in winter, when travelers soak in the onsen (hot springs) and ski down snowy slopes. International skiiers are especially fond of Zao Onsen Ski Resort and Gassan Ski Resort, and in recent years visitors have been drawn to the area to see the mystical sight of local frost-covered trees. Some destinations are popular regardless of the season, like Risshakuji Temple, AKA Yamadera, Ginzan Onsen's nostalgic old-fashioned streets, and Zao's Okama Lake, all great for taking pictures. Yamagata is also the place to try Yonezawa beef, one of the top 3 varieties of wagyu beef.

    • Japan's most densely populated area, the Kanto Region (関東地方) includes 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa, which means it also contains the Tokyo Metropolitan Area. In modern-day Japan, Kanto is the cultural, political, and economic heartland of the country, and each prefecture offers something a little different from its neighbors.

    • Gunma Prefecture is easily accessible from Tokyo, and in addition to the area's popular natural attractions like Oze Marshland and Fukiware Falls, Gunma also has a number of popular hot springs (Kusatsu, Ikaho, Minakami, Shima)―it's even called an Onsen Kingdom. The prefecture is popular with history buffs and train lovers, thanks to spots like world heritage site Tomioka Silk Mill, the historic Megane-bashi Bridge, and the Watarase Keikoku Sightseeing Railway.

    • TOCHIGI

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      Tochigi Prefecture's capital is Utsunomiya, known for famous gyoza, and just an hour from Tokyo. The prefecture is full of nature-related sightseeing opportunities year-round, from the blooming of spring flowers to color fall foliage. Tochigi also has plenty of extremely well-known sightseeing destinations, like World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Ashikaga Flower Park―famous for expansive wisteria trellises. In recent years the mountain resort town of Nasu has also become a popular excursion, thanks in part to the local imperial villa. Tochigi is a beautiful place to enjoy the world around you.

    • Tokyo (東京) is Japan's busy capital, and the most populous metropolitan area in the world. While the city as a whole is quite modern, crowded with skyscrapers and bustling crowds, Tokyo also holds onto its traditional side in places like the Imperial Palace and Asakusa neighborhood. It's one of the world's top cities when it comes to culture, the arts, fashion, games, high-tech industries, transportation, and more.

    • The Chubu Region (中部地方) is located right in the center of Japan's main island, and consists of 9 prefectures: Aichi, Fukui, Gifu, Ishikawa, Nagano, Niigata, Shizuoka, Toyama, and Yamanashi. It's primarily famous for its mountains, as the region contains both Mt. Fuji and the Japanese Alps. The ski resorts in Niigata and Nagano also draw visitors from around the world, making it a popular winter destination.

    • Nagano Prefecture's popularity starts with a wealth of historic treasures, like Matsumoto Castle, Zenkoji Temple, and Togakushi Shrine, but the highlight might just be the prefecture's natural vistas surrounded by the "Japanese Alps." Nagano's fruit is famous, and there are plenty of places to pick it fresh, and the area is full of hot springs, including Jigokudani Monkey Park―where monkeys take baths as well! Thanks to the construction of the Hokuriku shinkansen line, Nagano is easily reachable from the Tokyo area, adding it to plenty of travel itineraries. And after the 1998 Nagano Winter Olympics, ski resorts like Hakuba and Shiga Kogen are known around the world.

    • Aichi Prefecture sits in the center of the Japanese islands, and its capital city, Nagoya, is a center of politics, commerce, and culture. While Aichi is home to major industry, and is even the birthplace of Toyota cars, it's proximity to the sea and the mountains means it's also a place with beautiful natural scenery, like Saku Island, Koijigahama Beach, Mt. Horaiji. Often used a stage for major battles in Japanese history, Sengoku era commanders like Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu left their own footprints on Aichi, and historic buildings like Nagoya Castle, Inuyama Castle, and those in Meiji Mura are still around to tell the tale.

    • NIIGATA

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      Niigata is a prefecture on Japan's main island of Honshu, situated right on the coast of the Sea of Japan, and abundant with the gifts of nature. It's known for popular ski resorts such as Echigo-Yuzawa, Japanese national parks, and natural hot spring baths, plus local products like fresh seafood, rice, and sake. Visitors often spend time in the prefectural capital, Niigata City, or venture across the water to Sado Island.

    • SHIZUOKA

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      Shizuoka Prefecture is sandwiched between eastern and western Japan, giving the prefecture easy access to both Tokyo and Osaka. Not only is it known for beautiful natural attractions, with everything from Mount Fuji to Suruga Bay, Lake Hamanako, and Sumata Pass―Shizuoka's Izu Peninsula is known as a go-to spot for hot springs lovers, with famous onsen like Atami, Ito, Shimoda, Shuzenji, and Dogashima. Shizuoka attracts all kinds of travelers thanks to historic connections with the Tokugawa clan, the Oigawa Railway, fresh eel cuisine, Hamamatsu gyoza, and famously high-quality green tea.

    • Kansai (関西) is a region that includes Mie, Nara, Wakayama, Kyoto, Osaka, Hyogo, and Shiga Prefectures. Kansai contained Japan's ancient capital for hundreds of years, and it's making a comeback as one of the most popular parts of Japan. Kyoto's temples and shrines, Osaka Castle, and the deer of Nara are all considered must-sees. Plus, the people of Kansai are especially friendly, making it a fun place to hang out.

    • Kyoto flourished as the capital of Japan between the years 794 and 1100, becoming a center for poilitics and culture, and to this day it's a great place for close encounters with Japanese history. The cobbled streets of Gion, the atmospheric road to Kiyomizudera Temple, Kinkakuji's golden walls and countless historic attractions, even Arashiyama's Togetsukyo Bridge―Kyoto is a place of many attractions. With new charms to experience throughout the seasons, travelers can't stop themselves from returning again and again.

    • Nara Prefecture's important history reaches back to 710, a time now called the Nara era, when it was once capital of Japan. Called "Heijo-kyo" during its time as a capital, it's said that nara was once the end of the silk road, leading it to flourish as a uniquely international region and produce important cultural properties of all kinds. To make the most of each season, travelers head to Nara Park, where the Nara deer who wander freely, or climb Mount Yoshino, a famous cherry blossom spot.

    • Osaka is known for friendly (and funny) people, but its history is nothing to laugh at, playing a major part in Toyotomi Hideyoshi's 16th century unification of Japan. Thanks to long years of economic activity, it's one of Japan's biggest cities, and Osaka's popular food culture earned it the nickname "The Kitchen of the Nation." To this day Osaka is the model of western Japan, and alongside historic structures like Osaka Castle, it also has major shopping malls like Umeda's Grand Front Osaka and Tennoji's Abeno Harukas. Osaka is a place to eat, eat, eat, with local specialties like takoyaki, okonomiyaki, and kushi-katsu, and for extra fun, it's home to Universal Studios Japan.

    • CHUGOKU

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      The Chugoku Region (中国地方) consists of five prefectures: Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In Chugoku you’ll find the sand dunes of Tottori, and Hiroshima’s atomic bomb site, plus centers of ancient history like Grand Shrine of Izumo.

    • HIROSHIMA

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      Hiroshima Prefecture has everything, from world heritage sites to beautiful nature and delicious local cuisine, and it's either an hour and a half from Tokyo by plane, or four hours by train. Itsukushima Shrine on Miyajima Island and the Atomic Bomb Dome, two Hiroshima UNESCO sites, are famous around the world, but in Japan it's also famous for food. Seafood from the Seto Inland Sea, especially oysters, Hiroshima-style okonomiyaki, and Setouchi lemons are all popular, and the natural scenery alone is worth seeing.

    • SHIKOKU

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      On the other side of the Seto Inland Sea opposite Japan’s main island, Shikoku (四国) is a region made up of four prefectures: Ehime, Kagawa, Kochi, and Tokushima. The area is famous for its udon (in Kagawa), and the beautiful Dogo Onsen hot springs (in Ehime).

    • Kagawa Prefecture is on the northern part of the island of Shikoku, facing Japan's main island and the Seto Inland Sea. It's known for being the smallest prefecture in Japan, by area, but at the same time Kagawa is called the "Udon Prefecture" thanks to its famous sanuki udon. Aside from Kotohiragu Shrine and Ritsurin Garden, the prefecture's small islands are popular, and Kagawa is full of unique destinations, like Angel Road. They say that if you lay eyes on Zenigata Sunae, a huge Kagawa sand painting, you'll never have money troubles ever again.

    • Located in the most southwestern part of Japan, Kyushu (九州) is an island of 7 prefectures: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima. The island's unique culture has been influenced by Chinese and Dutch trade, along with missionaries coming in through Nagasaki's port. Modern-day travelers love the lush natural scenery and fresh food, plus the natural hot springs found all throughout the area (thanks to volcanic activity)!

    • FUKUOKA

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      Fukuoka Prefecture has the highest population on the southern island of Kyushu, with two major cities: Fukuoka and Kitakyushu. Thanks to growing transportation networks, Fukuoka is more accessible than ever, and so are the many local attractions. On top of historical spots like Dazaifu Tenmangu Shrine, travelers shouldn't miss Fukuoka's food scene, with motsu nabe (offal hotpot), mentaiko (spicy cod roe), and famous Hakata ramen―best eaten from a food stall in the Nakasu area of Hakata. Plus, it's full of all sorts of destinations for travelers, like trendy shopping centers, and the beautiful nature of Itoshima and Yanagawa.

    • KAGOSHIMA

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      Kagoshima Prefecture played a major role in Japan's modernization as a backdrop for famous historical figures like samurais Saigo Takamori and Okubo Toshimichi, who pushed Japan out of the Edo era and into the Meiji. Because of that, Sengan-en Garden is just one of many historical destinations, and when it comes to attractions Kagoshima has plenty: the active volcano of Sakurajima, popular hot springs Ibusuki Onsen and Kirishima Onsen, World Heritage Site Yakushima Island, even what Japan calls the "island closest to heaven," Amami Oshima. Kagoshima might be found on the very southernmost tip of the southern island of Kyushu, but there's plenty to see.

    • OKINAWA

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      The island chain of Okinawa (沖縄) makes up the southernmost tip of Japan, which is why it's also the most tropical area in the country. Thanks to a history of independence and totally distinct political and cultural events, Okinawa has a unique culture, and remnants of the Ryukyu Kingdom are still visible all over the islands. Food, language, traditional dress, it's all a little different! It's also said to be the birthplace of karate.

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