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Every year, Japan’s traditional lucky bags (fukubukuro) are sold by a wide variety of retailers, offering amazing deals on everything from fashion and appliances to food products and toys – and Sanrio is no exception! To celebrate the upcoming Year of the Snake, Sanrio is releasing zodiac-themed lucky bags featuring some of their most beloved characters: Hello Kitty, My Melody, Cinnamoroll, Pompompurin, Kuromi, Pochacco, and the Little Twin Stars. The lucky bags sold by apparel shops and other retailers in Japan are often filled with clearance items, to help shops start the new year with a fresh lineup, but Sanrio is going the other popular route by producing original themed products available nowhere else. These limited-edition goods won’t be re-released, so if you’re a serious Sanrio fan, you won’t want to miss out.
2024~2025 Sanrio Lucky Bag Reservations
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Image Source: Sanrio
Back with a bang this year, Sanrio’s lucky bags are packed with six themed items, in color-coordinated sets for each of the seven characters (Hello Kitty, My Melody, Cinnamoroll, Pompompurin, Kuromi, Pochacco, and the Little Twin Stars). Each lucky bag includes a specially designed tote bag, a 2025 zodiac-themed plush (with the characters holding a chubby little snake), fuzzy socks, a bath towel, a zippered pouch, and a stuffed “daruma” charm.
Reservations open on Monday, December 2, and can be made in person at official Sanrio stores and department store counters across Japan, or on the online shop. Line up early, or look for a solid internet connection, because these things sell out! Customers who successfully reserve a lucky bag can pick it up starting Thursday, December 26.
Lucky Bag Reservation Details:
・Price: ¥4,990 (tax included)
・Only one of each character’s lucky bag may be reserved per person.
・No cancellations can be made after the reservation has been confirmed.
・Stock is limited, and only available while supplies last.
Whether you get one as a gift or just for yourself, these Sanrio lucky bags are guaranteed to bring joy to the Sanrio fans in your life this holiday season, so what are you waiting for? Choose a character and get ready to welcome the new year with your favorite Sanrio friends!
For more info and updates from Japan, check Japankuru for new articles, and don’t forget to follow us on X (Twitter), Instagram, and Facebook!
Original Article in Chinese by Shan Tseng
English Edition by Sophia Appelbaum
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