In Japan, the number of working parents has continued to rise in recent years, and while that may be a positive change for the many parents who chose not to stay at home, some families now find themselves struggling with the challenge of transporting their children to and from school, extracurricular activities, and other destinations. While many students in Japan commute to school on their own from a young age, a 2021 study by the Sasakawa Sports Foundation found that many parents still had transportation responsibilities on a regular basis – 89.2% of mothers, and 56.4% of fathers.

Taking the standard Uber rideshare in a whole new direction, Uber Japan decided to try to tackle this lack of secure and convenient transportation for young users with their new “Uber Teens” option, aimed at passengers aged 13 to 17. While Uber is not as widely used in Japan as it is in many other countries, the company currently collaborates with around 200 taxi companies in 26 Japanese cities to offer its “Uber Taxi” service, and now a portion of those cities will also have kid-friendly options. Upon its launch in Japan, Uber Teens has been made available in 11 prefectures, including Hokkaido, Tokyo, Osaka, and Okinawa.
Although Uber has made several attempts to encourage ride-share culture in Japan, the culture of sharing a taxi has generally failed to catch on, leaving the country with standard Uber Taxi services. So what makes Uber Teens different from a normal taxi ride? Uber Japan announced a series of safety features in an attempt to give kids and guardians peace of mind, including verified drivers (highly-rated drivers with substantial experience), real-time ride tracking shared with parents, automatic recording of the ride, and PIN verification – to ensure that kids are getting into the right car.

While taxi fees can sometimes be exorbitant in Japan, the prices for Uber Teens are at least set to be the same as a standard Uber Taxi, and guardians can set up a family account with a monthly spending limit for kids to use when necessary. While the service is still in an experimental phase, it might just catch on in a Japan full of working parents. Perhaps Tokyo streets will soon be full of Ubers shuttling children across the city!
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