Ten years after the Tohoku earthquake and nuclear disaster in Fukushima, popular home goods store Muji has arrived.
As part of Muji's "feel-good living and society" project, the popular Japanese home goods store opened a new location on March 20, 2021, at the highway rest stop Michi-no-Eki Namie (道の駅なみえ)―part of Fukushima's infamous nuclear disaster zone. The rest stop itself is less than a year old, and together with Muji's first-ever rest stop retail location, it's an important milestone for the region. This construction is a symbol of the post-disaster growth that Fukushima has seen in the ten years since the 2011 Tohoku earthquake and tsunami, and hopefully a sign of the new vitality being brought to the area today.
If you've read the series of articles the Japankuru team wrote on Joban-mono seafood, you might remember a thing or two about Fukushima's geography, and the Hama-dori region. The little town of Namie is located right between Soma and Iwaki, the cities we visited to learn more about Joban-mono, which means that the town was in the hardest-hit area in the aftermath of the 2011 tsunami. It was also under 20km away from the Fukushima Daiichi Nuclear Power Plant, and part of the region affected by the nuclear disaster. Unsurprisingly, residents were forced to evacuate, and despite Namie being declared safe to return to in 2017, danger zones are still close by.
Before the natural disasters, Namie's population was about 21,500. Now, there are 17,000 registered as residents, but the real number of people actually living in Namie is closer to about 1,500, with others scattered across Fukushima and the rest of Japan. According to an official survey conducted in late 2020, just about half of the town's former residents have no plans to return to live in Namie.
But the town isn't dead yet, and there are people trying to bring vitality back into the area. This new Muji is one small part of that larger project.
This new Muji location aims to focus their product selection on "basic daily necessities," including popular items like non-perishable packets of curry, household cleaning tools, and even basic underclothes. But the Michi-no-Eki rest stop has some other surprises in store, too, like the very insta-bae "Namie Sky Parfait," and extremely intriguing yakisoba-flavored ice cream.
Namie's Ukedo fishing port was once another important port for Joban-mono fishing, alongside the industries in Soma and Iwaki, and the port was finally opened up again in spring 2020. While fishing operations are only slowly expanding, in a careful "experimental stage," it will be interesting to see how these different facets of revitalization help Namie grow in the coming years!
Muji, Michi-no-Eki Namie (無印良品 道の駅なみえ)
60 Chimeiji, Kiyohashi, Namie, Futaba District, Fukushima
Hours: 10:00 – 18:00, closed the last Wednesday of the month.
Official Page (jp)
Details
NAME:Muji, Michi-no-Eki Namie (無印良品 道の駅なみえ)
Japankuru's head Chinese editor: mid-30s, likes to write, draw, and take photos. Aiming to become an old aunty with a girlish look. Articles written in Chinese by Lucy Wu, and translated by Sophia Appelbaum.
COMMENT
FEATURED MEDIA
VIEW MORETokyo Shopping Spot Recommendation: New Balance Kichijoji #newbalance #newbalancekichijoji #newbalancejapan #japanesesneakerheads #shoppinginjapan #japantrip #도쿄여행 #도쿄쇼핑 #뉴발란스 #일본한정 #일본패션 #日本購物 #日本買衣服 #NB #日本時尚 #東京購物 #รองเท้าnewbalance #นิวบาลานซ์ #รองเท้าผ้าใบ #ช้อปปิ้ง #คิจิโจจิ #japankuru
See Kyoto Clearly With Your New Glasses #japankuru #kyoto #jins #교토여행 #진즈 #京都 #교토수족관 #가모가와 #kamogawa #kyotoaquarium
The First Japanese Converse Flagship: CONVERSE STORE HARAJUKU #japankkuru #conversejp_pr #conversejapan #harajuku #tokyotrip #converse #tokyoshopping #匡威 #帆布鞋 #東京購物 #原宿 #日本時尚 #일본쇼핑 #일본컨버스 #일본한정 #하라주쿠 #일본패션 #일본스트릿 #รองเท้าconverse #รองเท้าผ้าใบ #ช้อปปิ้ง #ฮาราจูกุ #คอนเวิร์ส
Japanese Makeup Shopping • A Trip to Kamakura & Enoshima With Canmake’s Cool-Toned Summer Makeup #pr #canmake #enoshima #enoden #에노시마 #캔메이크 #japanesemakeup #japanesecosmetics
⚔️The Robot Restaurant is gone, but the Samurai Restaurant is here to take its place. Check it out, and don't forget your coupon! 🍣신주쿠의 명소 로봇 레스토랑이 사무라이 레스토랑으로 부활! 절찬 쿠폰 발급중 💃18歲以上才能入場的歌舞秀,和你想的不一樣!拿好優惠券去看看~ #tokyo #shinjuku #samurairestaurant #robotrestaurant #tokyotrip #도쿄여행 #신주쿠 #사무라이레스토랑 #이색체험 #할인이벤트 #歌舞伎町 #東京景點 #武士餐廳 #日本表演 #日本文化體驗 #japankuru #japantrip #japantravel #japanlovers #japan_of_insta
Japanese appliance & electronics shopping with our KOJIMA x BicCamera coupon! 用JAPANKURU的KOJIMA x BicCamera優惠券買這些正好❤️ 코지마 x 빅 카메라 쿠폰으로 일본 가전 제품 쇼핑하기 #pr #japankuru #japanshopping #kojima #biccamera #japaneseskincare #yaman #dji #osmopocket3 #skincaredevice #日本購物 #美容儀 #相機 #雅萌 #日本家電 #일본여행 #면세 #여행꿀팁 #일본쇼핑리스트 #쿠폰 #일본쇼핑 #일본브랜드 #할인 #코지마 #빅카메라 #japankurucoupon
Odaiba's DiverCity Tokyo Plaza is home to the famous real-size 20m-tall Unicorn Gundam, and the popular shopping center has even more Gundam on the inside! Check out the Gundam Base Tokyo on the 7th floor for shelves upon shelves of Gunpla, and the Gundam Base Tokyo Annex on the 2nd floor for cool anime merchandise. Both shops have tons of limited-edition items! #pr #odaiba #tokyo #tokyotrip #japantrip #japantravel #PR #divercity #divercitytokyoplaza #tokyoshopping #gundam #unicorngundam #gundambasetokyo #anime #otaku #gunpla #japankuru #오다이바 #다이바시티도쿄 #오다이바건담 #건담 #일본건담 #건프라 #건담베이스도쿄