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Marque japonaise de prêt-à-porter urbains à Urahara (Ura-Harajuku) – BACKWOODS BOROUGH

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Une marque japonaise pour la mode urbaine – BACKWOODS BOROUGH

Harajuku est un quartier très connu pour ses modes vestimentaires uniques, ce qui en fait un lieu de rassemblement pour des marques venant de tous les pays. Les touristes du monde entier y viennent à tout âge pour admirer les tendances du moment et faire du shopping. Cette fois, JAPANKURU vous présente une marque très populaire parmi les habitants d'Harajuku qui se situe dans la zone d'Ura-Harajuku.



Avant de parler de BACKWOODS BOROUGH, laissez-moi vous présenter Ura-Harajuku. Le mot "Ura" en japonais signifie "arrière" ou "derrière", ce qui sous-entend que ce sont des ruelles cachés au fond du quartier. La zone se différencie en terme de style de Takeshitadori et Omotesando, et vous y trouverez de nombreuses boutiques et cafés.

Il y a de très nombreuses marques présentes à Harajuku, certaines célèbres et d'autres inconnues, certaines japonaises et d'autres étrangères. Ce qui nous amène à BACKWOODS BOROUGH.



Une boutique de vêtements qui vends des articles au style américain.



La boutique BACKWOODS BOROUGH à Harajuku

Une boutique de vêtements qui a commencé en vendant des sous-vêtements



BACKWOODS BOROUGH se focalise sur un style hip-hop urbain 100% japonais. La plupart des produits vendus en boutique provient de la marque "Back Channel" appartenant à BACKWOODS BOROUGH, mais vous trouverez également des collaborations avec d'autres noms.



A l'origine, BACKWOODS BOROUGH n'était qu'une marque de sous-vêtements sous le nom de Back Channel. Ce n'est que récemment que la boutique a élargi sa gamme. Vous trouverez bien sûr encore de nombreux sous-vêtements en magasin.



Leur matériau est doux et coloré. La boutique garde même un petit secret concernant ses sous-vêtements mais vous devriez vous y rendre pour le découvrir.

Pourquoi BACKWOODS BOROUGH?



Même si BACKWOODS BOROUGH fait penser à première vue à une énième marque de vêtements urbains, certaines subtilités la démarque de ses concurrents.



Les produits "Back Channel" appartenant à BACKWOODS BOROUGH sont tous conçus et fabriqués par cette dernière. Chaque vêtement est différent, et vous trouverez forcément quelque chose à votre goût au milieu des nombreuses marques appartenant à BACKWOODS BOROUGH en plus de Back Channel.



① T-shirt en cotton sans ligne de couture

Les T-shirts proposés pour cet été sont sans couture. Le propriétaire nous a dit que ça permet aux vêtements de ne pas de froisser facilement.



② Shorts en maillage

Vous trouverez certains shorts cousus en maillage, spécialement conçus pour être anti-glissement, anti-électricité statique et aérés. On remarque ici l'attention portée par la marque au confort. Chose que la mode urbaine oublie souvent.



③ Sweat-shirts et autres

Le style de la marque se concentre autour du loisir, vendant sweat-shirts, vestes à fermeture éclair, pullovers, etc.



④ Collaboration avec d'autres marques

BACKWOODS BOROUGH réalise également des collaborations avec des marques internationales célèbres, telles que New Era, reconnue pour ses casquettes de baseball.

Une marque japonaise adorée par les célébrités



Beaucoup de célébrités japonaises et même étrangères visitent BACKWOODS BOROUGH. Comme par example le rapper East-Coast Joey Bada$$.

Photo source link



Ou encore l'ancienne star de MMA Norifumi "Kid" Yamamoto.

Photo source link

Accessoires



Comme mentionné précédemment, BACKWOODS BOROUGH a réalisé de nombreuses collaborations avec d'autres marques, dont beaucoup sont spécialisées dans le sport. Même si la boutique se concentre en général sur la mode urbaine, elle propose tout de même beaucoup d'accessoires d'extérieur.



Non seulement des accessoires comme des cannettes YETI, mais aussi beaucoup de produits amusants qu'on ne trouve pas beaucoup au Japon, tels qu'un cendrier marijuana.



gants Back Channel × SEIRUS Soundtouch



Même des pins rares, pour les amoureux de Pabst Blue Ribbon.



Accessoires rares Back Channel

Marque urbaine d’harajuku BACKWOODS BOROUGH



Back Channel
Une mode urbaine et confortable



les couleurs fluorescentes et kaki sont populaires



Polo casual avec jogging



La mode occidentale a fait son petit bout de chemin au Japon depuis quelques années. Si vous aimez un style simple et posé, et que vous recherchez la qualité MADE IN JAPAN, nous vous recommandons de visiter Urahara et la boutique de BACKWOODS BOROUGH. Les adeptes du style U.S. s'y retrouveront!

★BACKWOODS BOROUGH
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NAME:BACKWOODS BOROUGH

MAP

ADDRESS:

4-28-18 Jingumaen, Shibuya-ku, Tokyo

ACCESS:Gare d'Harajuku

OFFICIAL WEBSITE:

https://online.backwoodsborough.com/

CONTACT TEL:03-3479-0420

Team JAPANKURU

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